CHANDIGARH: Globe Toyota remains strongly committed towards realizing ‘Carbon Neutrality’ by 2050, aligning with our country’s key national goals of reduction of carbon emissions and lowering the fossil fuel dependency. Our intervention started early in 2015, where globally Toyota had taken an environmental challenge constituting five themes, three of which are towards net-zero carbon emissions from vehicles. Towards faster adoption of electrified vehicles, Globe Toyota will launch a special Hybrid campaign. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives. With this digital campaign about green mobility - ‘Self-charging Hybrid Electric Vehicles’, Globe Toyota's efforts are to foster a faster shift towards ‘mass electrification’ across the region. ommenting on the Hybrid Campaign, Mr. Vivek Datta, MD & CEO of Globe Toyota said, “Our consistent efforts to popularise electrified vehicle technology represents Toyota's commitment to India’s carbon neutrality goals. As global pioneers of electrified vehicle technologies, our aim is to drive awareness about mobility solutions that are practical and sustainable, thereby immensely contributing to the overall social benefits of the consumers and the environment at large. Further, we do hope that this will result in promoting the wider adoption of electrified vehicles in the region. I am certain that such an initiative will go a long way, to building good awareness about eco-friendly vehicle technologies amongst all stakeholders & Customers.